Posted January 11, 2023
So, Ubisoft appears to be in dire straits.
By a bed of their own making and subsequent soiling, but nevertheless. Let's imagine we push Yves over and tie him up next to the potted plants he keeps in his office. Probably a ficus.
And we're holding a board meeting that will determine the future of Ubisoft. What would you do?
Here's my take:
1) Play Shy Guy Says with several studios. But instead of rampant closures and firing everyone, it's rather like the decolonization of Africa. Leave behind a guide on how to operate an independent studio and a blessing of some cash to get started. But really the key may be to reduce all operations back to 3 major studios and cutting the fat.
2) There's an assload of dormant legacy IP. Sell it or revive it.
Might and Magic, rabbidless Rayman, Graphic City, a lot of acquired studios and IP, which have been dormant for over a decade. What good is it doing if it isn't being used?
3) Fire anyone who seriously suggests that NFTs are a wave of the future and close any project involving them. This one is self explaining.
4) Negotiate a contractual cancellation of Skull & Bones between the Singaporean government. There's little to no chance that whatever the game turns out to be can make a return on investment. This is what is known as cutting a loss, and I can't imagine a tax break big enough to be worth it, unless Ubisoft Singapore has been operating free under subsidy.
5) Diversify before fatigue sets in. I can't imagine that 3 AssCreed projects in such a short time is going to help the health of the franchise. And whatever became of the boring shooters?
By a bed of their own making and subsequent soiling, but nevertheless. Let's imagine we push Yves over and tie him up next to the potted plants he keeps in his office. Probably a ficus.
And we're holding a board meeting that will determine the future of Ubisoft. What would you do?
Here's my take:
1) Play Shy Guy Says with several studios. But instead of rampant closures and firing everyone, it's rather like the decolonization of Africa. Leave behind a guide on how to operate an independent studio and a blessing of some cash to get started. But really the key may be to reduce all operations back to 3 major studios and cutting the fat.
2) There's an assload of dormant legacy IP. Sell it or revive it.
Might and Magic, rabbidless Rayman, Graphic City, a lot of acquired studios and IP, which have been dormant for over a decade. What good is it doing if it isn't being used?
3) Fire anyone who seriously suggests that NFTs are a wave of the future and close any project involving them. This one is self explaining.
4) Negotiate a contractual cancellation of Skull & Bones between the Singaporean government. There's little to no chance that whatever the game turns out to be can make a return on investment. This is what is known as cutting a loss, and I can't imagine a tax break big enough to be worth it, unless Ubisoft Singapore has been operating free under subsidy.
5) Diversify before fatigue sets in. I can't imagine that 3 AssCreed projects in such a short time is going to help the health of the franchise. And whatever became of the boring shooters?