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Nirth: It would be interesting to listen to an economist explain in details why such a peculiar sale might increase revenue than others.
I'll give you my take from my experience working in retail:

Sales, such as these, rely on the "loss leader" principle, that is, you take a loss on items A-Z but there are increased chances that people, while shopping, will buy items 1-10.
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awalterj: I thought GOG's cut was only 30% and not 70% ?
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Psyringe: No one "outside" knows what GOG's cut is exactly, and they may have different cuts for different games. For old games, they may have been in a good position to get a better cut than usual for a distributor, since they were monetizing the publishers' dead back catalog, put a lot of effort into fixing and presenting the games, and the publishers didn't really believe that anyone wanted to buy these old games anyway. Still, 70% for a distributor sounds excessive. For new games, if they asked for 70%, they simply wouldn't get any games to sell.
Our cut is public, though :D

http://www.gog.com/indie

Click on Learn more :)
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JudasIscariot: Our cut is public, though :D

http://www.gog.com/indie

Click on Learn more :)
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awalterj: Thanks for the link Judas, but we still need a photo of GOG's parking lot!
If it's a bunch of used Lada's, people will buy more games so you can buy even better cars.
Actually, most of us use public transport :P
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JudasIscariot: Actually, most of us use public transport :P
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JMich: You mean most of you go to work in a chauffered $30000+ vehicle?
Yes, it's called a bus :D