I can't stand EA's Store.
One, it goes through Digital River, the same ****tards that turned around and told me that because I activated a game four times, I have to REBUY it, and two, they shirk you out of five bucks just to promise you access to a download file for a full year or two.
Not to mention the downloader itself was horrible.
I was under the impression that Steam had an innocent habit of mistakenly pricing promotional packages higher than the individual games. It is, actually, no Mistake. As you can see on the screen shot.
It's not hard to compare the amount paid through a pack, or discount, versus what you'd pay normally.