I don't know about GameFly. I've only researched them briefly. They got policy similar to steam. But kudus to GameFly for stating it more clearly:
Right to Terminate We reserve the right to terminate or restrict your subscription, or the use of our any or all of the GameFly Site and Services, without notice, for any or no reason. That little disclaimer removes all consumer recourse. If they manage 'software usage licenses' like steam does, then I've no interest in them. So i'm not bothering to research further, at this time.
Gamefly is however, one of a few companies that I think is situated to pull off a new sales model.... The leasing of net connected burning devices which allow customers to walk out of a store with a CD/DVD copy of a digitally distributed game. A similar concept to the
RedBox kiosks. But with games to own, not movies to rent.
Publishers appear to be moving towards digital releases. This may suit developers because access to their games won't be limited by the old 'shelf space' paradigm. Gamers are happy because more games are available. ++ But for some consumers like me, we don't trust in schemes that give control of our media usage licenses to a third party.... like steam. I've been burnt by digital music, and had my digital game account sold-out to another company (
Impulse >>> gamestop). I'm what I call an ESD Timid. I like the benefits of Electronic Software Distribution. But I don't trust in my ownership of digital media unless I can burn a hardcopy backup (once reason I embrace GOG). Some people have privacy and security concerns... yet will use their credit and debit cards in local stores. Other ESD Timids suffer from bandwidth caps. They don't have the bandwidth to wantonly download any game that strikes their fancy. Some people just don't have the net; either they can't afford it, don't want it, or can't get it. Other ESD Timids may have other reasons.
The ESD Timid population is in need of a middleman to download, then burn a copy for them. Customer walks into store and locates the GameBox. They make their selection, then swipes their credit/debit card. They wait a moment then out pops a jacketed hard copy. Using current technology, graphic images could be burned onto the CD/DVD just like it's done with retail copies. There are other considerations and possibilities, along with challenges and solutions. But that's the gist of it.