AFnord: 10 beers!? I would not even get 1.2 beers for the price of one GOG, if I order them at a bar. If I were to buy them at a liquor store I would get just over 3 (33cl), or possibly up to 5 if I were to buy the really poor stuff.
keeveek: DAFUQ.... Now I know I'll NEVER visit Sweden :P
And I am talking about the $10 GOGs here, just so that we are on the same page. Sweden has a very high tax on alcohol though, which makes getting drunk a tad bit expensive. Also, most bars knows that we "expect" to pay somewhere in the region of 50-60sek for a beer, so that is how much they expect us to pay (at least in Stockholm). And you do not get good beer (or cider, if that is your fancy) either for that kind of money.
And that is by the way why Swedes like to go abroad to get drunk, because going to Finland or Denmark can actually save you some money, if you plan to do a few days of hard partying (depending on where you live of course, but for us who live in Stockholm, going to Finland is the cheaper alternative). And Finns go to Estonia to get their cheap alcohol.