Potzato: Yes I checked back on the article I read about the GTX760, it said it 'replaced' the 660Ti, and I was under the impression it was a rebranding. I was wrong, thanks for clarifying.
Edit : the article I read put the GTX760 between the 660Ti an the GTX670. That's what their tests show
cjrgreen: Others have the 760 ahead of both, or the 670 and 760 trading places. It would be an unusual test that put the 760 anywhere near the 660Ti. The 760 has a third more bandwidth.
Anyway, the R9 270X in the original link is an excellent value. Just needs better components around it.
H81 is a gimped Northbridge that's really only for low-end builds. The difference in motherboard cost does not justify anything less than a Z87.
I actually looked at the 660 originally, and it looked very good performance/price wise, but I figured if I was going to splurge on anything, it should be the GPU, and the 760 is pretty darn good, in regards to performance increase. I like the 270X as well, but it looked like the 760 outperformed the 270X by roughly 15-20 fps in games like BF, Bioshock Infinite, etc. That said, the 270X is $80 cheaper. The real question then is, is spending $80 for 15-20 fps more a worthwhile investment?
So the real question is this: 760 or R9 270X?
And also, what would be a good PSU upgrade? I have the Corsair recommendation. Another one mentioned the Coolermaster 700, you guys have any thoughts on those?