Posted June 20, 2012
http://www.gamefront.com/cd-projekt-red-its-not-about-protection-its-about-delivering-value/
“Whatever you do, when you release a game, it’s cracked,” Iwinski said. “And back in the day we were thinking, ‘What do we do to stop it?’ and of course, we tried all the copy protections and they just didn’t work. We have very skilled programmers and hackers in Eastern Europe, Poland and Russia, so whatever the protection was, it was taking about a week to crack it. So pretty fast we realized, it’s not about protecting it, because that just doesn’t work — it’s about delivering value to the end consumer.”
What other company would have the marbles to say that?
“Whatever you do, when you release a game, it’s cracked,” Iwinski said. “And back in the day we were thinking, ‘What do we do to stop it?’ and of course, we tried all the copy protections and they just didn’t work. We have very skilled programmers and hackers in Eastern Europe, Poland and Russia, so whatever the protection was, it was taking about a week to crack it. So pretty fast we realized, it’s not about protecting it, because that just doesn’t work — it’s about delivering value to the end consumer.”
What other company would have the marbles to say that?